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Operations-Enabled Growth: A New Model for Revenue Transformation
B2B technology companies of all sizes have witnessed a stunning shift in their operating environment over the past few years. The promise of AI and related technologies has risen at the same time as...
View ArticleComparing Data Warehouse Data and Marketing Automation Warehouse Data
Understanding Data Warehouses Data warehouses play a crucial role in business intelligence, enabling organizations to store, manage, and analyze vast amounts of data. Essentially, a data warehouse is a...
View ArticleIs AI Taking Over For SEO? – What Was Learned At MozCon 2023
In the SEO community, we often joke about how often news articles and media pieces have declared SEO dead. From paid ads taking up organic real estate, to Google using rich snippets, we’ve seen so many...
View ArticleUnderstanding Content Security Policy (CSP) and its Importance in Web...
Over the years, the cybersecurity landscape has drastically evolved, making it crucial for businesses to protect their digital assets against potential threats. Among the strategies we use to fortify...
View ArticleMarketing Automation and Data Hygiene
‘Junk in, Junk out’. If you work with data, which I’m sure you do, you’ve heard that statement a lot. If you have bad data coming into your systems, you’re going to have bad data on the other end....
View ArticleThird-Party Cookie Deprecation
The deprecation of third-party cookies has been in the works for quite some time. Many browsers have already gone through with it and a few others, including Chrome, are still in progress. While there...
View ArticlePersonalization With AI
A common hot-button topic among companies looking to push to the next level is personalization. Whether it is ads, on-site, in-app, email, or anything else delivering a message customized to an...
View ArticleTypes, Source and Use Cases for B2B Intent Data
B2B Intent Data – often talked about, rarely harnessed for its full potential. For more than a decade intent data, delivered in several forms, has been utilized in varying capacity to fuel customer...
View ArticleCreating Better Campaigns
Across industry landscapes, marketers are dealing with a similar set of headwinds as it pertains to campaign reporting, particularly in CRM. Answering simple questions like – how did my asset perform...
View ArticleIndividualized Analytics for All: A Look at Journey Analytics
Analytics tools today must meet high standards. In what is a relief to those who geek out about this, the industry seems to have moved on from limiting their view to only last-touch attribution and...
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Comparing GA4 to Other Modern Analytics Tools
What is GA4? With the forced changeover to GA4 fast approaching (July 2023) one question seems to keep coming up: What is GA4? The simplest explanation is GA4 is Google’s approach to event-based (and...
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Composable ABM Platform (ie Composable B2B CDP)
Over the past five years, Convertiv has worked with dozens of clients, many of which represent some of the country’s fastest-growing technology companies. In that time, we have provided guidance in...
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Attribution
Often an overlooked piece of the marketing puzzle, attribution requires the development of a program that provides insight and feedback on which pre-revenue activities were most impactful in developing...
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Harnessing Paid Digital Media to Drive Growth
While there are many elements of a data-driven growth strategy, few have as much immediacy, adaptability, and impact as paid digital programs. At the same time, paid digital is an area where companies...
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Navigating the Journey to Data Maturity
If your business is like most, it probably has a complicated long-term relationship with customer data. You’ve likely been generating data of some kind since the earliest days of your first-generation...
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Maintenance Methodology
After a project launches, the resources that brought the project live are diverted away towards other projects. Transitioning a project from active development into maintenance requires support...
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Modern Account Based Marketing
Over the past few years, B2B companies have been transforming their go-to-market strategies to focus more on accounts and less on individual prospects. By narrowing the targeting pool for Marketing...
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Multi-Regional WordPress Websites
Doing business in a diverse and multi-lingual world has many unknowns. But one thing is certain: success with global expansion and long-term business sustainability requires communicating with clients...
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Application Development Methodology
When launching and managing a complex application at scale, bringing the full project plan into focus early in the process is essential. Every new development project should start with both clear goals...
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Performance Reporting
Digital performance reporting is a primary focus for most businesses with an online presence today. If you do not have clear visibility into the digital activities you are engaging in, how will you...
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