Individualized Analytics for All: A Look at Journey Analytics
Analytics tools today must meet high standards. In what is a relief to those who geek out about this, the industry seems to have moved on from limiting their view to only last-touch attribution and...
View ArticleCreating Better Campaigns
Across industry landscapes, marketers are dealing with a similar set of headwinds as it pertains to campaign reporting, particularly in CRM. Answering simple questions like – how did my asset perform...
View ArticleTypes, Source and Use Cases for B2B Intent Data
B2B Intent Data – often talked about, rarely harnessed for its full potential. For more than a decade intent data, delivered in several forms, has been utilized in varying capacity to fuel customer...
View ArticlePersonalization With AI
A common hot-button topic among companies looking to push to the next level is personalization. Whether it is ads, on-site, in-app, email, or anything else delivering a message customized to an...
View ArticleThird-Party Cookie Deprecation
The deprecation of third-party cookies has been in the works for quite some time. Many browsers have already gone through with it and a few others, including Chrome, are still in progress. While there...
View ArticleMarketing Automation and Data Hygiene
‘Junk in, Junk out’. If you work with data, which I’m sure you do, you’ve heard that statement a lot. If you have bad data coming into your systems, you’re going to have bad data on the other end....
View ArticleUnderstanding Content Security Policy (CSP) and its Importance in Web...
Over the years, the cybersecurity landscape has drastically evolved, making it crucial for businesses to protect their digital assets against potential threats. Among the strategies we use to fortify...
View ArticleIs AI Taking Over For SEO? – What Was Learned At MozCon 2023
In the SEO community, we often joke about how often news articles and media pieces have declared SEO dead. From paid ads taking up organic real estate, to Google using rich snippets, we’ve seen so many...
View ArticleComparing Data Warehouse Data and Marketing Automation Warehouse Data
Understanding Data Warehouses Data warehouses play a crucial role in business intelligence, enabling organizations to store, manage, and analyze vast amounts of data. Essentially, a data warehouse is a...
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Operations-Enabled Growth: A New Model for Revenue Transformation
B2B technology companies of all sizes have witnessed a stunning shift in their operating environment over the past few years. The promise of AI and related technologies has risen at the same time as...
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