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Here is the Social Tool That I Want
In the past three years I think I have been pitched nearly every social media tool under the sun. During that time, I have found the tools that I tend to gravitate towards do at least ONE thing really...
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Klout is like the BCS
The enthusiasm and hatred people have created around Klout is interesting to me. I personally don’t care about my Klout score and in general I am kind of ambivalent about its existence*. At the same...
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As social media evolves your KPIs need to evolve as well
As social media evolves within your organization and the toolset, analytics, and data improve around your efforts, you will need to evolve your goals and KPIs to go with the rest of the evolution. When...
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What is Klout good for
We’ve written about Klout a few times in this blog. As I have said before, I really don’t care about my Klout score and am generally ambivalent about Klout’s existence. Like most automa work at home...
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What are the ethics of social media promotion when you have good content?
From early on social media has been something that experienced digital marketers can manipulate. Gaming the system can range from auto adders on MySpace and “view” producers on YouTube, to follow and...
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A Social Media Vacation: #2DaysInSeattle
From a professional side I have given Klout a hard time in the posts of this blog, I don’t think it is the end all and be all when it comes to determining influence but it is a useful too buy cheap...
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A Visit to Seattle and Being Influenced by Social Media
In yesterday’s post I talked about the Klout Perk I was offered for the Seattle Convention and Visitors Bureau. Today I wanted to break down every place that we went with a quick comment on the...
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2012 Facebook Page Changes: Welcome to The Timeline
Due to the multitude of recent updates to the Facebook platform, we have created a reference guide to outline all the changes in one place. Below (and available for download) is a basic breakout of...
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#2DaysinSeattle: What Are The Results?
This is the final entry on my trip to Seattle, you can check out the first post about the Klout perk I received here and the second post about how social media influenced the choices made on my trip...
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Let’s Talk Local Search Engines
Let’s talk local search engines. Whether you are a small or large business establishment, developing your presence within local search engines as well as major directories, data suppliers, and review...
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3 Simple Steps to Transform into a Bonafide Social Business
Social Business Def. — The natural evolution of an organization to transition from a tactical approach to addressing the social customer to a strategic framework to strengthen a brand and drive...
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The Secrets to Leveraging Social Media to Improve Your Search Rankings
Over the past several years, the impact of social media on brand’s search results has expanded beyond the content they are creating for their blog and video channels. The content that marketers are...
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Getting the ROI Out of Twitter’s Social Advertising
As of this week, Twitter has opened up advertising to U.S. users (it was by invite only previously). Twitter first introduced advertising options in 2010, and has been expanding advertising on the...
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The Essential Pinterest Business Account Setup How-To
In late 2012, Pinterest made a new step forward by announcing its business account features, allowing brands, small-businesses, non-profits, retailers, and publications (magazines, blogs, etc.) to...
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How Facebook Global Pages Can Drive a Brand’s Social Business Strategy
“There’s about $800 billion in global advertising market … more than half of that will be online in five years.” reports Nikesh Arora from Google. Facebook making its play on that trend and is...
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Social Business Thought Leaders You Must Follow on Twitter
Becoming a social business drives bottom line business value and helps organizations gain competitive advantages in today’s socially empowered marketplace. Marketers that don’t leverage Twitter to...
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3 Tips to Leveraging paid posts to boost the visibility of your Facebook content
Facebook’s New Unofficial Rules: The Need to Pay to be Seen It used to be that brand posts into the news feed happens when the people who have liked the page engage with the post: commenting on it,...
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The 5 Most Lucrative Lead Sources for B2B via Social Ads
We’re always working with our clients to demonstrate the value of social’s impact on revenue and although we find it difficult to come up with number that can quantify organic and user generated...
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Social Business Industry Roundup #SocBiz – Week of 5/17/13
Every marketer struggles to keep up with the fast pace of change in digital marketing and a host of new technologies and feature rich social platforms. The pace of change continues to accelerate. For...
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Build Brand Awareness with the New YouTube One Channel
Powerful New Brand Opportunities YouTube has officially unveiled its new One Channel Design, providing new opportunities for branding across multiple devices, building channel awareness for potential...
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