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The Marketer’s Guide to Protecting Your Brand on Social Media
Any marketer will tell you – the internet has changed branding and it’s never been more important. In social media, consumers identify with your brand first so your brand message should be meaningful...
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How to Conduct a SEO Audit to Outrank Your Competitors
Marketers know that where they rank in the search engine results pages (SERPs) relative to their competitors matters because it represents the level of influence you have in the marketplace and...
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How Attribution Provides Transparency into Social Engagement & Revenue
In a world where social media drives the integration of offline and online channels into a single marketing mix and every dollar of media spend needs to be maximized against this shift, measurement...
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The 5 Basic Fundamentals of Selecting Keywords that Rank
Optimizing your website and landing pages for search is critical for your brand’s online reputation and driving more traffic to your site to help your business get found. The value of having a...
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Avoiding the Perils of Customer Engagement
Social media has quickly positioned itself as the go to source for instant sharing. Sites like Facebook and Twitter have become the predominant platforms for customers to turn to in order to share...
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If time is money – your marketing better be agile
eMarketer recently reported a study on digital trends for 2013 and found that it is more important today than ever for marketers to coordinate their campaigns across traditional and digital channels...
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Responsive Web Design – A Critical Digital Marketing Necessity
It’s no secret, the number of individuals using mobile devices to access the internet is skyrocketing. By 2016, 80% of the US population will use mobile phones. In fact, if you’re a smartphone owner,...
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The Benefits of Applying Long-tail Keywords for PPC
In PPC campaigns, long-tail keywords can be just as successful and important as shorter keyword phrases. Long-tail keywords tend to contain at least 3 or more words and are more specific in topic and...
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Facebook Recipe for Multiple Locations: Using Facebook’s Parent-Child...
Retail stores and restaurants typically find it difficult to determine how to leverage Facebook’s engagement value for multiple locations. We find that they are faced with assessing #1) the need and...
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A CEO’s Social Success Model: A Top Down Approach
Today, only 56% of CEOs use Web sites and social media for customer relationships although CEO sociability has increased from 36% to 66% between 2010 and 2012. CEOs are finding ways to be social even...
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How to Tackle the Disruptive Force of Social and Win
Today’s marketers are feeling the disruptive force of social media and therefore need to move from reactive to proactive in their planning and execution. At Convertiv, we’ve found that marketers...
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8 Foolproof Ways to Immediately Boost Your Facebook Post Engagement
The average value of brand Fan in key consumer categories for Facebook has increased 28% to $174.17 in 2013 (as researched by Syncapse which included the 20 top global consumer brands’ Facebook Fan...
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Lead-Generating Social Channels: Paving the Way to Revenue
With social, marketing professionals are under increasing pressure to master the art of real-time, data-driven, personalized marketing that’s consistent in each channel in order to generate qualified,...
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Hashtag #HowTo
If you’re in tune with social media then you’re already aware of the popularity of hashtags when it comes to building conversations online. Hashtags are the medium in which topics of discussion are...
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The Best Time to Post on Facebook for Optimal Engagement
The most successful branded Facebook pages are those with a community of fans that is both highly interactive and supportive and while the importance of the size of your Facebook fan base is obvious,...
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Building Your Editorial Calendar For Content Marketing
Editorial calendars can assist your business in generating and organizing content that is shared across social channels. These calendars allow you to pre-select topics for engagement with your...
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Top 10 Business Benefits to Social Collaboration
To begin the migration to a social business model, there is a need for social collaboration. The problem is that organizations don’t understand what it means or how it can impact and benefit the...
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Should You Vine?
By now you should be aware of the importance of utilizing social media when it comes to implementing your marketing efforts. Whether or not you’re a firm believer in posting on Facebook, streaming...
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The Best Value in Town: How to Leverage YouTube Advertising for Brand Engagement
As the popularity of YouTube videos continues to grow, the online video platform is a viable and easy arena to expand your business’ marketing. YouTube is still a relatively untapped resource for...
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Social Brand Reputation Management
Social media has given brands tremendous opportunity over recent years to employ more personalized marketing strategies. It has brought customers in direct contact with companies and allowed for...
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