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Getting In On The Conversation: Expanding Brand Reach Through Pop Culture
Major pop culture events have always had the ability to generate tremendous online buzz. But we’re now living in a time when these trending topics are no longer simply talked about between groups of...
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Top Tactics for Gaining Facebook Page Likes For Your Business
Building your brand presence on Facebook through page likes is vital. The larger your page audience, the more likely you will be to generate a solid online conversation and reach new fans in order to...
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Deriving a ROI out of Social Engagement Applications
There are still many skeptics, but deriving a real return on investment (ROI) from social applications is far from impossible. Follow these steps and you’ll narrow it down to an affordable and...
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The Do’s and Don’ts of Socially Marketing Popular Events
We’ve previously spoken about the opportunities large-scale pop culture events can offer your brand when it comes to speaking about them socially. With eyes from all over the world on happenings like...
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A Lead Nurturing Recipe for Conversion
How well do you know your customer? In order to effectively market and sell, you must first get into the minds of your prospects and customers. And though most B2B executives intuitively understand...
View ArticleMarketing Philosophy & Practice: The Rebranding of Convertiv
In a recent Entrepreneur Magazine article, the former head of marketing for Apple when Steve Jobs was CEO, talked about the two dreaded and hated words in Apple – branding and marketing. Typical to his...
View ArticleWorlds Colliding: The CMO’s Guide to Marketing Technology
Growth is the primary reason CMOs are looking to technology to help them grow their business, strengthen their brands and reinvent marketing initiatives relative to the 360 consumer experience...
View ArticleSocial Selling: Shifting the Mindset of Salespeople to Align with Modern...
When great talent combines with the right agency DNA and the right client, the result is close collaboration and more integration. As an agency, we are tasked with developing demand generation and lead...
View ArticleSales Enablement Kicker: How Do You Know When Your Content is Lacking?
The biggest innovation in sales enablement today is the buying process map or ‘BPM‘, which identifies and maps the decisions a buyer makes before they can make a purchase. Most sales organizations may...
View ArticleChange Agents: How to Meet the Marketing Expectations of Today’s Board of...
Today the Chief Marketing Officer (CMO) has an ever increasingly prominent role in contributing to sales revenue. When making the argument for greater investment in technology and resources to build a...
View Article5 Ways to Pique the Interest of Your Audience on Facebook
You’ve taken the first step in identifying that a social media presence for your business is essential in today’s digitally connected world. But the hardest part is still ahead. Now that you’re on...
View ArticleCMOs at Risk: How to Stay Relevant in Today’s Digital Buying Process
Chief marketing officers are surviving in their jobs longer than in the past (just 45 months according to recruiting firm Spencer Stuart), but last only about half as long as chief executives. Why so...
View ArticleTactical KPIs That Reveal True Paid Search Performance
Once you find yourself responsible for managing an Adwords account, the next step is to learn how to measure its successes. There can be an overwhelming amount of reporting and ways to manipulate your...
View ArticlePinterest Success Factors: How to Set Up Your Boards
Ready to use Pinterest as a branded channel? Not sure how to set up your boards? As with most social channels, when it’s time for brands to begin using Pinterest the rules and setup used for individual...
View ArticleWearables Are Here – What Every Marketer Should Know
What makes it possible to consider the adoption of wearables? The explosion of digital data, the size of handheld devices, the desire to be more aware of our well being, and connecting with one another...
View ArticleAvoiding Email Purgatory: The Secret to Successful Lifecycle Marketing
Lifecycle email marketing campaigns can be the most effective methods of marketing despite the fact that email as a marketing channel is being challenged by social. That’s why it’s even more important...
View ArticleDeconstructing the Digital Relationship with Customers & Consumers
The ever-expanding scope and relevance of social media is presenting companies with a new emerging dilemma: how should it be utilized when it comes to interacting with consumers? The extensive list of...
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The Marketer’s Guide to Overcoming the 3 Hurdles of Converged Media
In today’s digital world, marketers must figure out how to use media and advertising in new ways to drive consumer engagement. Brands must build their strategy holistically to optimize paid, owned and...
View ArticleMicro Social’s Major Impact on Branding
So what exactly is micro-content and how does it apply to your brand? These are short-form social advertisements geared towards mobile marketing to share information or present a brand to consumers....
View ArticleTapping into the Power of the Customer Case Study
Given that case studies are considered the most powerful weapon in a salesperson’s arsenal, you’d think that marketing would invest heavily in crafting an engaging story for the buyer, who is consumed...
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