The 5 Ways to Increase Website Conversions Using Heatmaps
Website design is not easy and it’s something that is an iterative process. It’s all about attracting the right audience and converting them quickly with targeted events (e.g., downloads, trials,...
View ArticleBy the Numbers: Moving Beyond Measurement to Attribution
The value of social media reporting lies deeper than just reporting on total engagement results. With new updates and innovations evolving how social marketing is shaped, its crucial to improve on...
View ArticleAvoiding the Pitfalls of Landing Page Design: A Customer Conversion...
Landing pages are one of the best methods to utilize for customer conversion for a website, creating a path of converting website visitors into leads and leads into customers. But a high-converting...
View ArticleApplying Creative to Editorial Content That Works
If you follow any of the big name brands on social media, then you’ve probably noticed the images that most often accompany their posts. Successful brands are following this best practice because of...
View ArticleHow to Instantly Double your Social Media Viewership Utilizing an Editorial...
Employing social media for businesses has allowed many brands to increase their following, engage directly with customers and drive traffic to their websites or in-store. The first step in developing...
View ArticleHow to Reach the 80% of People Who Won’t Read Your Landing Page
What makes a good search marketing landing page that will lead to conversions? Landing pages are the first pages users see when they click on your offer. Although it may be tempting and easier to...
View ArticleThe Tactical Approach to Content Marketing: A How To
Today’s marketers know that it isn’t enough to invest in creative to ignite a brand. Content still rules, but it must reinforce the visual and be targeted and presented in ‘snip its’ – because most...
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Improve Your Content Strategy With Pinterest Analytics
Gone are the days when counting comments and likes was part of a daily routine for measuring Pinterest results. With the newly expanded Pinterest Analytics, businesses now can take a deeper dive to...
View ArticleHow to Write Creatively and Avoid the Digital Marketer’s Writing Rut
You’re working for an agency and have finally been given the authority to begin contributing as a writer. However, now you’re expected to produce content on a consistent basis and after a while,...
View ArticleThe ABC’s of Original Content: The Fuel Behind Marketing Automation
Marketing automation runs on original content that differentiates you from the competition and targets your buyer to educate them on how your product meets their needs through every stage of the sales...
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Why Advertise On LinkedIn, Especially If You’re a B2B Marketer
When one thinks of PPC ads, usually their mind goes directly to Google and other search engines, along with various social media channels like Facebook and Twitter. In the more recent years, there has...
View ArticleBasic Essentials for Marketing Automation
Whether looking to apply marketing automation, or simply hoping to improve current marketing automation strategies, focusing on the basic essentials for effective implementation or progress updates is...
View ArticleMechanics of Facebook Apps; What Creates Engagement?
Engagement is one of the most valuable Facebook page metrics a company can track. One could call it the currency of Facebook. With an active and high level of engagement, a brand can grow its fan base,...
View ArticleHow to Align Your Social Media Presence with Your Brand
Social media can be a great tool for brands because it allows for the development of one-on-one relationships with consumers and offers an additional avenue for marketing your company. However, it is...
View Article3 Quick Ways to Build an Effective Facebook Post
Facebook recently revealed that is has 1.35 billion monthly active users. With such a massive audience, brands have flocked to the channel to expand their digital footprint in order to reach a niche...
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The Digital Marketing Audit Trail: Paving a Fast Track to Success
A digital marketing audit analyzes online marketing channels focusing on the needs of the customer to identify performance gaps and drive overall optimization and improvement. Getting the best...
View ArticleHow to Determine if a Social Network Is Right for Your Brand
It seems like every few months a new social network comes to the forefront as “the” place to be when it comes to sharing branded content online. So how can your company identify when this social...
View ArticleThe Importance of Effective Keyword Research
As a digital marketer trying to increase awareness and leads for your product or service in a competitive market, effective keyword research for your PPC campaigns is crucial. You want to make sure...
View ArticleWhat People Want To Share on Social Media
One large draw to social media for users is the fact that it provides a space to share ideas, likes, dislikes, interests, finds and more. The content of course varies from platform to platform, but at...
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The Digital Marketing Audit Trail: Paving a Fast Track to Success
A digital marketing audit analyzes online marketing channels focusing on the needs of the customer to identify performance gaps and drive overall optimization and improvement. Getting the best...
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