How to Determine if a Social Network Is Right for Your Brand
It seems like every few months a new social network comes to the forefront as “the” place to be when it comes to sharing branded content online. So how can your company identify when this social...
View ArticleThe Importance of Effective Keyword Research
As a digital marketer trying to increase awareness and leads for your product or service in a competitive market, effective keyword research for your PPC campaigns is crucial. You want to make sure...
View ArticleWhat People Want To Share on Social Media
One large draw to social media for users is the fact that it provides a space to share ideas, likes, dislikes, interests, finds and more. The content of course varies from platform to platform, but at...
View ArticleWinning at Social Media Contests
Running a social media contest can be a great way to grow your existing fan base, promote brand awareness and help achieve your business goals on social. When preparing to run a contest on your social...
View ArticleConvergence of Owned, Earned, and Paid Media
Content is king. A phrase commonly used by marketers and a phrase that should not be taken lightly. Competition is fierce, and new advancements in digital marketing are making it imperative for...
View ArticleAligning Marketing and Sales
More than often within B2B operations marketers find that priorities between marketing and sales are misaligned. The complex relationship between the two sides proves to be challenging as both try to...
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Technical Debt and Digital Marketing
Technical debt is the accrued set of technical issues that create friction during the pursuit of new business value. The term is often applied to software engineering practices, but it is also an...
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Modular Design System
For years, modular elements that can be reused indefinitely after initial inception have been the holy grail of user interface design and development. Utilizing modules to build new pages provides...
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The Importance of Keyword Research
Keyword research is the foundation of any effective search marketing program. No matter your program’s goal, keyword research is the first step in creating an organized and efficient plan of attack....
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Best Practices for Landing Page Design
Today’s landing pages are fast and easy to produce and generally serve a single objective. Most often, they are used in conjunction with digital marketing efforts, such as paid ads and email campaigns....
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How to Get Personal
Personalization is fast becoming a go-to strategy for a wide variety of digital efforts. You see it everywhere, from account-based marketing to website personalization and custom product demos. In...
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Performance Reporting
Digital performance reporting is a primary focus for most businesses with an online presence today. If you do not have clear visibility into the digital activities you are engaging in, how will you...
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Application Development Methodology
When launching and managing a complex application at scale, bringing the full project plan into focus early in the process is essential. Every new development project should start with both clear goals...
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Multi-Regional WordPress Websites
Doing business in a diverse and multi-lingual world has many unknowns. But one thing is certain: success with global expansion and long-term business sustainability requires communicating with clients...
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Modern Account Based Marketing
Over the past few years, B2B companies have been transforming their go-to-market strategies to focus more on accounts and less on individual prospects. By narrowing the targeting pool for Marketing...
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Maintenance Methodology
After a project launches, the resources that brought the project live are diverted away towards other projects. Transitioning a project from active development into maintenance requires support...
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Navigating the Journey to Data Maturity
If your business is like most, it probably has a complicated long-term relationship with customer data. You’ve likely been generating data of some kind since the earliest days of your first-generation...
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Harnessing Paid Digital Media to Drive Growth
While there are many elements of a data-driven growth strategy, few have as much immediacy, adaptability, and impact as paid digital programs. At the same time, paid digital is an area where companies...
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Attribution
Often an overlooked piece of the marketing puzzle, attribution requires the development of a program that provides insight and feedback on which pre-revenue activities were most impactful in developing...
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Composable ABM Platform (ie Composable B2B CDP)
Over the past five years, Convertiv has worked with dozens of clients, many of which represent some of the country’s fastest-growing technology companies. In that time, we have provided guidance in...
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